With the acquisition of Quebec brands by large American players, competition from online giants and the rise of digital technology, Canadian hardware stores and renovation centres are facing major challenges. In addition to a severe shortage of labour, these businesses, especially SMEs, need to take the digital turn and find new strategies to attract customers. […]
For some years now, the retail trade has been severely understaffed. As of June 30, 2019, there were 16,480 vacant position in Quebec and 64,395 across Canada. Of the 17 sectors grouped by the Détail Québec organization, all are experiencing a scarcity or, worse, a shortage of labour. Is this situation alarming? Are there solutions? […]
With the advent of the internet and digital technologies, the retail trade is in full transformation. New jobs are being created and local businesses have to take the digital route. Despite many challenges, the future looks promising. Meeting with Léopold Turgeon CEO of the Conseil québécois du commerce de détail (www.cqcd.org) Overall, how is the […]
It’s proven. People tend to click more on the first search results that are displayed when they type in a search term. That’s why a good strategy for search engine optimization (SEO) is crucial. It’s goal is to make your online store appear in this list of first results. Here are 10 best practices that […]
Having enough products in stock to meet customer demand while avoiding a surplus of goods that would increase costs – the right balance is not always easy to find. Here are some tips to follow for efficient inventory management. Text: Diane Stehlé Invest in stock management software Of course, you can use an Excel file to […]
So you have decided to build your online store to put your products within reach of as many customers as possible. Congratulations! But what do you do so that your platform becomes a performing online store and retains its visitors and quickly generates sales? What are the best practices so that your online business is […]
That’s it. Your online store is ready. Until now you have been focusing on your products. Now you have to find ways to promote your business to generate traffic and sales. But be careful! Marketing and advertising costs can quickly grow significantly and strain your budget. Here are some tips that will let your e-business […]
Having an online store is essential today to increase the visibility of your products and grow sales. However, setting up an e-commerce site requires some preparation. Before launching headlong into development or looking for a supplier, ask yourself the right questions! Do you really need an online store? Why would you want to build your own […]
Supervising employees, achieving sales objectives, overseeing the day-to-day running of the store – the store manager’s job is demanding and comes with heavy responsibilities. There are also many challenges and they require versatility and good responsiveness. Mélissa Lauzon, manager for five years in various retail stores (including Le Château and BCBG Max Azria) tells us […]
Established in the Rosemont district of Montreal for over 80 years, Homier Luminaire (www.homierluminaire.ca) still has the wind in its sails. This company that specializes in the lighting field, both residential and commercial, has been able to carve out an enviable place in the industry, despite the market’s evolution. It’s manager, Jérôme Homier, explains how […]
You’ve decided. You are going to start your own business. But one question has been going through your mind: will you go it alone or with a partner? Are you capable of making all the decisions solo? Do your savings allow you to embark on the adventure alone? Do you have the necessary skills to […]
After working for others for years, you have decided to make your dream come true: open your own store. But not everyone has the entrepreneurial fibre. And even if you take over a business, do you have the required qualities and motivation to bear the sacrifices peculiar to this profession? Having an entrepreneur’s soul For […]
