So you have decided to build your online store to put your products within reach of as many customers as possible. Congratulations! But what do you do so that your platform becomes a performing online store and retains its visitors and quickly generates sales? What are the best practices so that your online business is […]
That’s it. Your online store is ready. Until now you have been focusing on your products. Now you have to find ways to promote your business to generate traffic and sales. But be careful! Marketing and advertising costs can quickly grow significantly and strain your budget. Here are some tips that will let your e-business […]
Having an online store is essential today to increase the visibility of your products and grow sales. However, setting up an e-commerce site requires some preparation. Before launching headlong into development or looking for a supplier, ask yourself the right questions! Do you really need an online store? Why would you want to build your own […]
Supervising employees, achieving sales objectives, overseeing the day-to-day running of the store – the store manager’s job is demanding and comes with heavy responsibilities. There are also many challenges and they require versatility and good responsiveness. Mélissa Lauzon, manager for five years in various retail stores (including Le Château and BCBG Max Azria) tells us […]
Established in the Rosemont district of Montreal for over 80 years, Homier Luminaire (www.homierluminaire.ca) still has the wind in its sails. This company that specializes in the lighting field, both residential and commercial, has been able to carve out an enviable place in the industry, despite the market’s evolution. It’s manager, Jérôme Homier, explains how […]
You’ve decided. You are going to start your own business. But one question has been going through your mind: will you go it alone or with a partner? Are you capable of making all the decisions solo? Do your savings allow you to embark on the adventure alone? Do you have the necessary skills to […]
After working for others for years, you have decided to make your dream come true: open your own store. But not everyone has the entrepreneurial fibre. And even if you take over a business, do you have the required qualities and motivation to bear the sacrifices peculiar to this profession? Having an entrepreneur’s soul For […]
With giants such as Amazon, which is revolutionizing consumer habits, more and more sales are carried out online. To meet this challenge, retail merchants must innovate to keep and gain market share. Here are some ideas to implement to increase in-store sales. 1. Motivating your workforce The key principle for successfully increasing your sales turnover […]
Online selling is unavoidable today for businesses of all sizes. But what are its benefits? What are the strategies to adopt to increase sales? To answer these questions, we interviewed Michael Bliah, president and co-founder of Le Site. This Montreal company that specializes in developing online e-commerce websites, has just won the Best B2B User […]
Approaching investors—those fortunate people supporting start-ups—represents a challenge if your contact network is limited. Here are some tricks to improve your chances of capturing their attention. Targeting investors You have decided to present your business in events attracting investors and entrepreneurs? Excellent initiative. The hiccup? They may not necessarily understand the market in which you […]
