Brand Advisor
What you'll do
Reporting to the Brand Manager, the Brand Advisor will be a key member of a dynamic marketing team and will be accountable for providing marketing expertise on their projects. This person strives to be a well-rounded marketer, capable of delivering on the end-to-end marketing process. Acting as a project manager across a number of projects per quarter - this person will provide oversight and complete execution while acting as the liaison between the different business units and stakeholders to execute the campaign. The incumbent is first and foremost creative and insightful, has a strong digital forward mindset, is process oriented, knows how to drive the creative process and can execute flawlessly. This person acts as a brand guardian to protect and build up the brand in all content that goes to market. The Brand Advisor will also have extraordinary interpersonal skills and will be adept at orchestrating a myriad of people across a changing culture and be able to adapt in a dynamic environment. They will also be the voice of the customer in cross department meetings ensuring the brand comes across at all touchpoints and with ease. This role will require a lot of strategic thinking and being able to effectively communicate it to stakeholders.
Achieve extraordinary marketing success by determining and successfully project managing fully integrated marketing campaigns that drive brand equity as well as sales both online and in-store.
Contribute proactively to the marketing planning process and are responsible for briefing, implementing, and tracking campaigns.
Work through Integrated Marketing process with the other marketing teams to brief and execute full funnel campaigns.
Use research and analytics to support decision making and to revise creative if needed to test and to track those results.
Partner with content team or agency partners to develop and execute creative campaigns.
Contribute to creating alignment and collaboration between marketing and other functional areas, especially key stakeholders in Merchandising and Store Operations.
Play a proactive key role in building the credibility and reputation of the Marketing organization as one that sets vision and drives the business through a commitment to quality, action, innovation and measurable success.
Work closely with creative lead to ensure creative direction of each season is based on new brand house, target segment and overall strategy in place.
Work closely with Production team to ensure production is aligned with artistic direction and always on brand (presence on set).
Represent the voice of the consumer and improve customer experiences at various touchpoints.
Working closely with key internal and external partners around strategic social planning to map against key target audiences and provide tailored executional output.
Travel as required.
Other duties as assigned.
What you bring
Bachelor of Commerce with a marketing or similar major.
Minimum 1-3 years' experience developing and executing marketing campaign preferably in agency, consumer packaged goods or retail environment.
Demonstrated ability to develop and execute plans and activities focused on achieving budget, performance targets and hitting deadlines.
Proven record of creativity & innovation in marketing field, with digital experience including website, social media, digital with mobile first thinking.
Background making customer focused decisions based on sound analysis and research of market opportunities and alternative solutions.
Builds Trust and Credibility by consistently adhering to the organization's business principles and values. Is seen as direct, truthful, and trustworthy by co-workers, vendors, and customers.
Highly organized with the ability to effectively prioritize workloads and exercise sound knowledge and good judgment.
Committed to results by taking personal responsibility for achieving mutually agreed upon individual/team objectives.
Demonstrates a desire to help and serve internal/external customers to meet their needs. Is proactive, responsive, and focused on discovering, anticipating, and exceeding the customer's needs.
Works collaboratively and cooperatively with others to achieve shared goals and objectives. Considers the wider team, function, banner or the organization and takes action or makes decisions which support the success of those groups.
Recovers quickly after change, disruptions, or mistakes and can remain productive and focused. Is adaptable and can apply lessons learned in one situation to another situation.
Highly motivated self-starter with excellent oral and written communication skills.
Strategic perspective with an ability to effectively manage the details and ability to influence without authority.
Enjoy joys leading a healthy and active lifestyle and therefore has a strong affinity to the business.
Hybrid
We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.
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About Us
Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.