Specialist, Localized Marketing
What you'll do
Reporting to the Manager of Localized Marketing, the Localized Marketing Specialist will oversee the coordination of strategic marketing initiatives, experiential events, and competitive market analysis at Sport Chek. Working closely with stakeholders in store operations, purchasing, marketing & content teams, this role will be responsible for coordinating the delivery of best-in-class marketing activations, and localized experiential events over and above our national program.
Lead strategic localized marketing initiatives.
In collaboration with Promo marketing team, facilitate local store requests for promotional and/or experiential activations.
Work closely with designers, content teams and channel leaders to produce breakthrough marketing assets that drives business results.
Understand and apply Sport Chek/Atmosphere and CTC's brand standards across all mediums and communication.
Build and maintain workflow calendars for ongoing localized initiatives.
Build out run of show event plans and briefs
Proof marketing assets to ensure accurate execution of programs.
Oversee adherence to production schedules to deliver all creative by due dates and to creative specifications.
Market analysis of direct competitor activity, providing strategic insights and recommendations to the business at the local level.
Identify, develop and maintain relationships within the sport community to strengthen localized partnerships
Collaborate and build relationships with operations and brand marketing teams to evaluate, create and deliver the end-to-end execution of Sport Chek Outlet concept store marketing activations.
Support the growth and evolution of our One Company loyalty Program (Triangle) through awareness, acquisition & retention tactics & marketing.
Monitor our processes and find efficiencies to optimize our deliverables.
Where required, may be responsible for providing support to the Associate Manager of Targeted Offers & AVP of Promo Planning & Strategy.
What you bring
Good knowledge of retail practices (i.e. promotional tactics, operational execution etc.)
Post secondary education in Business, Marketing, Commerce, or equivalent field
3-5 years' experience in production, marketing, coordination or a design related field
Proficiency in Microsoft Office, Powerpoint and Excel are considered an asset
Exceptional attention to detail and organizational skills
Able to prioritize and effectively multi-task
Proficient in making decisions, even with limited information available
Ability to collaborate with multiple teams and act as an independent self starter is essential
Strong interpersonal communication skills, both written and verbal
Adapts quickly to changing priorities, manages time, multiple tasks and deadlines effectively
Hybrid
We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.
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About Us
At Sport Chek, we want to find what moves you, and help build your career from there. As Canada's destination for footwear, apparel, and sporting goods; we believe that sport and activity has the power to help shape your style, your relationships, and your mind. Along with colleagues across the Canadian Tire family of companies, you'll be a part of a collaborative network of like-minded individuals who draw on their collective experience to best serve customers across all banners from coast-to-coast. Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.