Manager, Marketing Promotions and Operations

About the BCLDB:

The BC Liquor Distribution Branch (LDB) is one of two branches of government that provide oversight for the beverage alcohol and non-medical cannabis industries in the province. The LDB is responsible for the wholesale distribution of liquor and cannabis, and operates the retails brands BC LIQUOR and BC Cannabis Stores.

The LDB is committed to government's goals of making life better for people in B.C., improving services, and ensuring a sustainable province for future generations. The revenue generated by the LDB helps fund essential public services like health care, education, and community programming. Learn more on the LDB careers page.

Retail Operations, encompassing the three retail business units of Merchandising, Marketing and Store Operations, is responsible for the strategic direction and operations of the 198 BCLIQUOR Stores. The Retail division develops and executes key strategies to drive business/ revenue, creates systems and processes to maximize operational excellence, while upholding BCLDB's core values of service, relationships, and results. Working in this vibrant, creative, and supportive team environment will see your knowledge, skills and innovativeness thrive to unparalleled levels.

About this role:

The Manager, Marketing Promotions & Operations is responsible for managing the strategy, design, execution, and day-to-day operations related to the marketing processes for multiple in-store marketing programs and corporate social responsibility initiatives across all 198 BCLIQUOR stores. These programs, such as Share A Bear, Dry Grad, Get Home Safe, and other evolving marketing initiatives are aimed to support the success of LDB's overall marketing strategy.

This Manager directs and leads the development of customized store specific marketing collaterals such as creating unique signages, maintaining brochures, drafting monthly marketing manuals, and any additional materials required for in-store layout. This position focusses on creating scalable and efficient marketing operations that will promote overall sales, leading to increased conversion rate by influencing purchasing decisions at the point of sale within physical BC LIQUOR stores. This position will also develop programs that will enhance cross-promotion opportunities and create more upselling/cross-selling options for the BCLIQUOR stores.

The Manager assists the Director and Senior Manager in ensuring efficient and effective marketing processes along with leading operational projects. This role develops materials, trains new management team members on contract and budget management and ensures well-defined processes including problem-solving and escalation across marketing teams.

Candidates may occasionally be required to work evenings and weekends especially during events.

A criminal record check is required.

For complete details about this opportunity, including accountabilities, please refer to the attached job description, also located in the Additional Information section at the bottom of the posting.

An eligibility list for permanent or temporary future opportunities may be established.

Position requirements:

Education and Experience:

Bachelor's degree in marketing, business or related program and a minimum of 3 years of recent, related experience*.

OR

Diploma or a certificate in marketing, business or related program and a minimum of 5 years of recent, related experience*.

*Recent, related experience must have occurred within the last 7 years and must include the following:

• Experience in retail marketing/advertising/strategy/project management.
• Experience with in-store marketing programs and working in a retail organization.
• A minimum of 2 years of experience supervising employees in a marketing environment.

Application instructions:

To be considered for this position, your application must clearly demonstrate how you meet the education and experience as outlined in the position requirements section above. Applicants selected to move forward in the hiring process may be assessed on the knowledge, skills, abilities and competencies as outlined in the attached Job Description. Applicants must meet the requirements as described below to be considered:

• A cover letter is required as part of your application. The content and/or format of your cover letter may be evaluated as part of the assessment process.
• Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying.

For specific position-related enquiries, please contact Evelyn Chen, HR Advisor, Talent at evelyn.y.chen@bcldb.com.

Only applications submitted using the BC Public Service Recruitment System on this website will be accepted. For more information about how to create or update your profile, please refer to the attached Application Instructions or refer to the Job Application page on the MyHR website. If you are experiencing technical difficulty applying for a competition, please send an e-mail to BCPSA.Hiring.Centre@gov.bc.ca before the stated closing time, and they will respond as soon as possible to assist you.

Note: Applications will be accepted until 11:00pm Pacific Time on the closing date of the competition.

Working for the BC Public Service:

The BC Public Service is committed to creating a diverse workplace to represent the population we serve and to better meet the needs of our citizens. Consider joining our team and being part of an innovative, inclusive and rewarding workplace.

This position is eligible for flexible work arrangements, such as a hybrid work combination of in-office and work-from-home, following the guidelines established for flexible workplaces.

The Indigenous Applicant Advisory Service is available to applicants that self-identify as Indigenous (First Nations, status or non-status, Métis, or Inuit) seeking work or already employed in the BC Public Service. For guidance on applying and interviewing, please contact IndigenousApplicants@gov.bc.ca or 778-405-3452.

The BC Public Service is an award-winning employer and offers employees competitive benefits, great learning opportunities and a chance to engage in rewarding work with exciting career development options. For more information, visit What the BC Public Service Offers.