Assistant General Manager, Marketing
September 26 2024
Industries
Retail
Categories Marketing, Advertising,
Remote
Richmond, BC • Full time
Not just a job…
a community
a partnership
a team
You’ll experience them all at London Drugs. As one of Canada’s fastest-growing and most successful retail chains, we know what it takes to build a satisfying career. We are seeking innovative, customer focused people to join our team!
Our Marketing Department located at our head office in Richmond, BC currently has opportunities for:
Assistant General Manager, Marketing
At London Drugs, we thrive on finding new ways to take care of people, every day. We go above and beyond the expected to take care of people and make their lives less complicated.
As a senior management member of the London Drugs marketing team, this position is responsible for assisting with the overall management and success of London Drugs’ marketing department.
Reporting to the Vice President, Marketing and Communications, this position is responsible for driving the brand strategy while working with key stakeholders on corporate and retail planning and execution. This includes managing relationships with our interagency partners to develop key campaigns and driving them across all internal and external marketing communications vehicles. The role works to bring the brand framework to life while driving retail goals. The position also has direct responsibilities for driving the growth and strategy for the loyalty program, sponsorships, grand openings, events, community and store support programs with dotted line reporting for other key areas including digital, PR, retail and marketing services.
Additional Responsibilities:
a community
a partnership
a team
You’ll experience them all at London Drugs. As one of Canada’s fastest-growing and most successful retail chains, we know what it takes to build a satisfying career. We are seeking innovative, customer focused people to join our team!
Our Marketing Department located at our head office in Richmond, BC currently has opportunities for:
Assistant General Manager, Marketing
At London Drugs, we thrive on finding new ways to take care of people, every day. We go above and beyond the expected to take care of people and make their lives less complicated.
As a senior management member of the London Drugs marketing team, this position is responsible for assisting with the overall management and success of London Drugs’ marketing department.
Reporting to the Vice President, Marketing and Communications, this position is responsible for driving the brand strategy while working with key stakeholders on corporate and retail planning and execution. This includes managing relationships with our interagency partners to develop key campaigns and driving them across all internal and external marketing communications vehicles. The role works to bring the brand framework to life while driving retail goals. The position also has direct responsibilities for driving the growth and strategy for the loyalty program, sponsorships, grand openings, events, community and store support programs with dotted line reporting for other key areas including digital, PR, retail and marketing services.
Additional Responsibilities:
- Builds strategies and provides direction and input on advertising/marketing programs, campaigns and vehicles.
- Responsible for managing and driving the strategy for our loyalty program. Develops compelling campaigns to entice new trial, retention and loyalty.
- Leads a cross-functional team on various marketing initiatives including sponsorships, grand openings, events, community and store support programs.
- Leads the exploration, evaluation and implementation of various MarTech projects, ensuring alignment across all business units including IT, Finance and Ecommerce.
- Supports and leads the research and analytics team with the explicit intention of making data led business decisions.
- Manages agency relationship on campaign development and works with internal creative teams to execute campaigns consistently across all communications vehicles including instore and online.
- Works with agency to make media buy recommendations for various brand and retail initiatives.
- Actively working with VP, Marketing and Communications and other key players on all initiatives including retail/category strategies, digital strategy, PR strategy and media services team.
- Finds effective ways to drive traffic to stores.
- Works with department stakeholders to develop and administer annual advertising/marketing calendar.
- Assists the VP, Marketing and Communications as requested and engages in special projects.
- Create and deliver marketing presentations to various stakeholders in the business, including Executive Committee and Governors, when applicable.
- Hires and liaises with contractors and suppliers for specialized expertise whenever appropriate. Evaluates their deliverables and ensures that expectations are being met.
- Financials and Budget
- Works with key stakeholders to help develop, manage and report on the annual advertising and marketing budget.
- Tracks and reviews all program results, prepares recommendations and implements action plans to continually improve marketing effectiveness and impact.
- Analytical and drives ROI.
Research and interpretation
- Drives consumer insights initiatives including brand tracker analysis and customer segmentation analysis. Is comfortable analyzing and actioning results.
- Analyzes and interprets the effectiveness of marketing programs.
- Sources, manages and assesses the value of secondary research.
- Conducts gap analysis and formulates appropriate strategies and initiatives.
- On an ongoing basis, monitors, reviews and evaluates the competitive landscape to best determine how to stay ahead and keep relevant with respect to London Drugs’ brand and marketing content.
Leadership and Management:
- Train, coach, and develop staff to meet operating and succession planning goals. Give direction of assigned duties.
- Recruit and evaluate employees on a timely basis to meet continual recruitment goals ensuring they are honest, fair and accurate.
- Ensure effective employee relations practices are followed. These include using behavioral interviewing, supporting all in-house training, maintaining professional supervision of all employees, scheduling hours in a fair and equitable manner following seniority guidelines, evaluating performance on a timely basis, and following all progressive discipline and documentation guidelines.
The successful candidate should possess the following:
- Strong analytical and strategic thinking skills.
- Sound judgment and ability to effectively problem solve as required.
- Ability to work quickly and accurately under pressure.
- Highly organized and able to multitask effectively and work under changing priorities.
- Exceptional leadership & management abilities.
- Highly self-motivated and organized.
- Strong communication (both verbal & written), interpersonal, and facilitation skills.
- Financial planning and budgeting skills.
- Demonstrated ability to function well in stressful and demanding environments.
- Willingness to consider and investigate new concepts and approaches.
- Strong, decisive, action-oriented, decision making and/ or recommendation abilities.
- A commitment to ongoing professional development to ensure up-to-date expertise in the industry
EDUCATION & KNOWLEDGE:
- An undergraduate business degree or MBA, with an emphasis on Marketing preferred.
- Extensive experience in developing business strategies and marketing plans.
- Possess a strong track record in the positioning and marketing of a retail brand.
This position is primarily office-based, with the potential to work remotely for 2 out of every 10 working days.
London Drugs offers advancement opportunities through our promote-from-within policies, salaries commensurate with experience, as well as a comprehensive benefits program including:
- Comprehensive medical, dental, prescription drug and vision coverage for you and your family (Ensuring you and your family are taken care of)
- Employee Discount Program (Sharing our success)
- Employee Recognition Program (Tangible rewards for great work!)
- Company matched RRSPs (Helping you plan for your future)
- Ongoing In-House Training & Education Courses (Lifelong learning)
- Employee Family Assistance Program (Free confidential counseling)
- Community Involvement (Giving back to our communities)
If you are a well-organized, self-motivated, individual who has a positive attitude and a commitment to achieving Company objectives, then we have the opportunity for you to excel!
Apply Now!
We are an equal opportunity employer. The above statements are intended to describe the general nature and level of work applicable to this position and are not intended to be an exhaustive list of all responsibilities, duties and skills required. Be advised, London Drugs DOES NOT use third party recruitment services.
London Drugs may collect, use, and/or disclose your personal information (including the information in this application) where it is reasonable for establishing, managing or terminating an employment relationship. This includes the use or disclosure of your personal information to persons inside or external to our organization, for the purpose of checking references or gathering other information to support an assessment of your candidacy.
To protect yourself, do not respond to unsolicited job offers from individuals or e-mail addresses, and never disclose any sensitive details about your identity (including personal or financial) to anyone you do not know or trust or on any unverified website, or website you do not trust.
London Drugs is 100% Canadian owned and is focused on local customers' satisfaction. Across Alberta, Saskatchewan, Manitoba and British Columbia, London Drugs' 79 stores employ more than 8,000 staff dedicated to providing our customers with a superior shopping experience.
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