Category Marketing Specialist - Softlines
November 21 2024
Industries
Retail
Categories Marketing, Advertising, Merchandise Management, Purchasing,
Saint John, NB • Full time
The Marketing Specialist for Softlines Categories is responsible for developing and executing marketing strategies to drive sales and brand awareness for home improvement products within the retail sector. They oversee all aspects of marketing campaigns, from strategic planning and budget management to campaign execution and performance analysis, with a focus on reaching and engaging target customers.
Responsibilities
- Strategic Planning: Develop and implement comprehensive marketing plans and strategies for home improvement categories, aligning with overall business goals and objectives.
- Product Positioning: Define the positioning and messaging for home improvement products, ensuring alignment with customer needs, market trends, and competitive landscape.
- Campaign Management: Lead the planning, execution, and optimization of integrated marketing campaigns across various channels, including digital advertising, print media, social media, email marketing, and in-store promotions.
- Creative Development: Collaborate with internal and external creative teams to develop compelling marketing collateral, including advertising materials, product packaging, signage, and promotional displays.
- Content Creation: Oversee the creation and curation of content for marketing campaigns, including product descriptions, blog posts, how-to guides, and video tutorials, to educate and inspire customers.
- Channel Management: Manage relationships with marketing channels and vendors, such as advertising agencies, media partners, and influencers, to maximize reach and effectiveness of marketing initiatives.
- Market Research: Conduct market research and competitive analysis to identify opportunities for growth, understand customer preferences, and stay informed about industry trends and best practices.
- Budget Management: Develop and manage marketing budgets for home improvement categories, allocating resources effectively to achieve desired results while maximizing ROI.
- Performance Tracking: Monitor and analyze key performance indicators (KPIs) for marketing campaigns, such as sales data, website traffic, engagement metrics, and conversion rates, to measure effectiveness and inform optimization strategies.
- Cross-functional Collaboration: Collaborate with cross-functional teams, including product management, merchandising, sales, and operations, to ensure alignment of marketing efforts with product launches, promotions, and inventory management.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
- Proven experience in marketing management, preferably in the retail or home improvement industry, with a focus on product marketing and category management.
- Strong understanding of home improvement products, trends, and customer needs, with the ability to translate market insights into actionable marketing strategies.
- Excellent strategic thinking and problem-solving skills, with a track record of driving results through innovative marketing initiatives.
- Creative mindset with the ability to develop compelling messaging and content that resonates with target audiences.
- Strong project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
- Proficiency in marketing analytics tools and techniques for performance tracking and optimization.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
- Leadership capabilities, with experience in managing teams and driving collaboration towards common goals.