Digital and Social Marketing Manager
September 27 2024
Industries
Retail
Categories IT, POS, E-Commerce, Marketing, Advertising,
Saint John, NB • Full time
We are currently seeking applicants for the position of a Digital and Social Marketing Manager on our marketing team based out of our Head Office in Saint John, NB.
Responsibilities
- Develop and Implement Digital Strategy Lead the creation and execution of a comprehensive digital strategy to drive brand awareness, customer engagement, and online sales growth.
- Manage Digital Agency Relationships Serve as the primary point of contact for our digital marketing agency, ensuring alignment with our overall business goals. Oversee campaigns related to SEO, SEM, display, and other digital marketing channels. Manage the digital marketing budget, ensuring efficient allocation of resource and maximizing ROI.
- Oversee Social Media Strategy Manage the Social Media Manager and work collaboratively with cross functional teams including Operations, Merchandising, Ecommerce and Customer Service to build and execute a social media strategy that increases brand visibility and engagement across platforms like Facebook, Instagram, Pinterest and LinkedIn.
- Email Marketing Program Develop and execute a strategy for the email marketing program, focusing on customer segmentation, personalized content, and data-driven decision-making to increase engagement and conversions.
- Support Online Marketing Initiatives Collaborate with internal teams to support online marketing campaigns and initiatives, including promotions, product launches, and brand partnerships.
- Analyze and Optimize Performance Monitor, measure, and report on the performance of all digital marketing channels. Use insights and analytics to optimize strategies and improve ROI.
- Stay Current with Industry Trends Keep up with digital marketing best practices, emerging trends, and new technologies to ensure KENT remains competitive and innovative in the digital space.
Qualifications
- Post secondary in Marketing, Communications, or a related field.
- 5+ years of experience in digital marketing, including managing digital strategies, social media, and email marketing.
- Proven experience managing relationships with digital agencies.
- Strong knowledge of SEO, SEM, display advertising, social media, and email marketing best practices.
- Excellent leadership and project management skills with the ability to manage multiple initiatives simultaneously.
- Strong analytical skills with experience using digital marketing tools such as Google Analytics, social media platforms, and email marketing platforms such as Dot Digital and Magento.
- Creative thinker with excellent communication skills and attention to detail.
About the Team
Kent is the largest retail building supply chain in Atlantic Canada. With 48 locations and an ecommerce website, our mission is to be the best source of home improvement products through superior customer service and know-how, quality products, and everyday great prices. We protect our customers and staff by hiring and training associates committed to our safety values. We employ over 3,700 people and work hard to increase our market share through strategic investment in training and technology. We focus on the development of our people and promote a culture of continuous improvement and innovation. In addition to our retail stores, we operate truss manufacturing facilities and a wholesale drywall company. We are a member of Independent Lumber Dealers Co-operative and the ARENA buying group which ensures our great product selection and pricing
About Us
Founded in 1882, J.D. Irving, Limited (JDI) has operations in Canada and the United States and are a team of 20,000 dedicated employees. At J.D. Irving, Limited, you are part of a dynamic team of professionals who lead with integrity and are passionate about delivering results. With a culture that nurtures talent and creates an inclusive workplace, you can grow your career across our various operating divisions.
We are committed to creating accessible environments for our colleagues, candidates, and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary, or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Worried you do not meet all the requirements? Studies have shown that many applicants apply only to job opportunities when they feel they meet 100% of the criteria. We promote an inclusive environment where everyone is appreciated, recognized, and empowered to contribute fully. If you are interested in this position but are worried you did not meet all the requirements, we would encourage you to still apply.
We appreciate your interest in our company however only those candidates selected for an interview will be contacted.