Manager, Ad Product Development-2

January 28 2025
Categories Marketing, Advertising,
Mississauga, ON • Full time

Position Summary...

As a part of Walmart Connect, you'll build industry defining omni-channel ad platforms at scale that enable Walmart suppliers to reach shoppers with relevant ads and high performing campaigns while helping shoppers discover products to enhance their shopping journey.

We are looking for TWO Manager, Store Ads Products to build and enhance products that expand the customer touch points for the Walmart Connect advertiser. The Product Manager will be responsible for leading end to end product design, launch and operations of in-store ads which may include print, digital, and experiential. The manager will champion a substantial part of the overall Walmart Connect business, which will require both short-term and long-term thinking. The successful candidate will be a collaborative product leader with in-depth knowledge of retail marketing, digital videos, and advertising technology.

What you'll do...

1 Product Execution Leveraging solid knowledge of retail media, retail marketing, ad technology, ad buyer's perspective, and consumer decision-making to drive ad product strategy, design, and product delivery of advertising products. Support Walmart Connect's advertising program and foster its delivery across Walmart (Owned & Operated) and Walmart network partners.

2. Product Development Create new ad products by partnering with cross-functional teams (stores, tech providers, agencies, and Walmart Global Tech). Including working with vendors, engineering and data science to define design, operations, measurement methodologies, data requirements, APIs and UX. Deliver exceptional products on budget and on time.

3. Product Innovation Drive advertising innovation by leveraging data and media inventory to create value for advertisers. Increase the breadth of premium inventory available to marketers in stores.

4. Product Health and Performance Partner with the team leader to translate strategies into ad tech or vendor requirements and enhance existing products' uptime. Execute the strategy; ensuring high-quality, valuable media inventory. Implement any necessary ad-tech platforms and tools and vendor partnerships.

5. Data Analysis Be able to get your hands dirty by understanding data - do direct analysis, build business cases & persuade marketers and agencies to adopt technologies. Define, measure, and iterate measures of success based on user feedback.

6. Partnerships Foster collaborative relationships with vendor, ad-tech and platform partners while serving as a internal subject matter expert to optimize Walmart media buying using data and technology. Work with stakeholders across departments to deliver high -quality products on budget and on time.

Qualifications

Required-

Experience with advertising, marketing or equivalent
Experience with ads measurement, retail marketing or retail media
Experience contributing to engineering/vendor discussions around key decisions and strategy related to product roadmaps.
Ability to understand objectives and communicate with technical and non-technical partners

Preferred-

University degree in Marketing, Business Administration or Engineering with solid technical and analytical background.
At least 6 years of product management related experience with key teams to develop, deploy and launch complex technology-driven products.
Experience contributing to vendor discussions around design and production decisions and strategy related to product roadmaps.
Technical experience is an asset, including launching proof of concepts in retail environments
Experience with retail media, collaborating with store operations and merchants is an asset.
Ability to tell stories with data, create presentations, and present to senior management

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Age - 18 or older

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Walmart will accommodate the disability-related needs of applicants and associates as required by law.

Primary Location…

1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada

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R-2081999
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