Account Director, Triangle Retail Media
About Triangle Retail Media
Are you looking for a career-defining opportunity to work for one of the fastest-growing Retail Media Networks in Canada? You've arrived at just the right place! At Triangle Retail Media (TRM) we put the customer first in everything we do. We use data-driven insights about customer preferences, behaviour, purchase trends, and media consumption to deliver highly-effective, customized marketing solutions for brand marketers and media agencies alike.
At the core of our Retail Media offering is the Triangle Loyalty program, which boasts over 11 million active members, allowing us to deeply understand our customers, personalize our strategies, and measure the impact of paid advertising on brand metrics and sales across all of Canadian Tire Corporation's retail banners. We are looking for high-achievers with a builder's mindset - individuals who can support the business in multiple areas, be mentally flexible and take pride in creating new process and solutions in an agile, entrepreneurial, exciting environment.
What You'll Do:
The Account Director, Triangle Retail Media (TRM), will be responsible for new business development, prospecting, and achieving assigned revenue targets by managing both agency and direct client relationships. You will play a critical role in building and nurturing relationships with both agency partners and direct clients, driving revenue growth across the board.
Own a portfolio of agency/client leads and proactively prospect, follow up with, and close new relationships to build a robust pipeline of clients across agencies and direct clients. Active prospecting will be required.
Design pitches tailored to client needs, objectives, and pain points (including pricing structure, audience segments, creative suggestions) and effectively communicate TRM's value proposition to inspire clients to pursue new ad product offerings (e.g., on-site display, video, social, email).
Lead client growth strategy by leveraging the best of TRM advertising solutions to deliver on client business objectives.
Collaborate with cross-functional teams, including Merchandising, E-commerce, Data Analytics, Measurement, and Product teams to identify opportunities for revenue growth through the delivery of new processes and services.
Achieve assigned quarterly revenue targets across your assigned portfolio.
Adapt to ongoing ad product and technology developments and identify opportunities for growth as it relates to the needs of the retail media network industry.
What You Bring:
Bachelor's degree in Marketing, Economics, Business, Finance, or a related discipline.
8+ years of experience in a digital media sales role working with media agencies and direct clients.
Experience in proactively managing a book of new business, sales pipeline, forecasting, and collaborating with client stakeholders to drive product adoption of TRM solutions.
Proven track record of meeting and exceeding sales targets and KPIs. Ability to track and report on client feedback and market conditions while utilizing data-driven insights to refine sales approaches and identify new opportunities.
Strong technical knowledge of digital marketing with an enthusiasm for learning how to produce meaningful insights, counsel, and plan for our partners' business objectives.
Experience developing compelling presentations and proposals that showcase our capabilities and value proposition. Customize proposals to align with the specific objectives of each client.
Demonstrated strategic and analytical sales approach with the ability to navigate ambiguity and manage multiple priorities.
Superior interpersonal, verbal, and written communication skills with experience in facilitation and influencing at executive leadership levels through building relationships.
Stay informed about industry trends, competitive landscape, and emerging technologies. Use this knowledge to provide strategic insights to both internal teams and external partners.
Ability to maneuver through a large company while working in a nimble and fast-paced environment—adaptable and able to thrive in various business situations.
Hybrid
We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.
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About Us
Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.