Account Manager, Triangle Retail Media
What you'll do
Are you looking for a career defining opportunity to work for one of the fastest-growing Retail Media Networks in Canada? You've arrived at just the right place!
Triangle Retail Media (TRM) is Canadian Tire Corporation's (CTC) rapidly scaling Retail Media Network Business across banners (Canadian Tire, SportChek, Mark's and more). Investing behind this business and scaling it over the next five years is a top strategic priority for CTC.
TRM's environment is very fast-paced, and requires someone who is highly entrepreneurial, analytical, and passionate about digital media and the future of targeted advertising! The ideal candidate enjoys solving complex problems, works effectively with cross-functional teams and thrives in a dynamic setting with limited oversight. The role requires subject matter expertise of media networks and digital advertising and will be highly visible with senior leadership of CTC. The ideal candidate possesses superior interpersonal skills, is comfortable with ambiguity, and has a talent for responding effectively to industry direction, customer needs and competitive positioning.
The Account Manager, Triangle Retail Media (TRM), will be responsible for maintaining client relationships, identifying opportunities to deliver incremental growth for them, designing campaigns that meet their objectives, and optimizing their return on ad spend. As a member of the TRM team, you will work alongside groups of industry experts in a highly agile, entrepreneurial, and exciting environment. You will make an impact by:
Owning a portfolio of existing clients and maintaining strong relationships with them, acting as the expert voice of the customer for the business
Understanding client priorities and pain points, sharing TRM's unique value proposition with them, and determining how TRM can play a role in driving growth for their businesses
Ensuring ongoing improvement of campaign performance by providing data-driven insights and recommendations based on client goals
Pro-actively seeking out opportunities to bring new ideas to clients and to TRM by regularly analyzing data, assessing industry trends, adapting to ad product and technology developments, monitoring competitive actions, and keeping a strong pulse on client needs
Developing annual plans for media with clients and identifying opportunities to adapt and grow plans in year
Executing high performance campaigns including designing pitches, leading meetings with the right stakeholders, completing creative briefs, tracking in-flight campaign performance, and pivoting quickly in case of issues
Working collaboratively with cross-functional teams, including Finance, Data, Insights, Product, and Merchants, to identify opportunities for revenue growth through the delivery of new processes and services
Delivering excellent client service to ensure optimal experience at all times, with both internal and external partners, and as a result, developing relationships to serve as a trusted consultant to create business outcomes
Developing processes to provide superior client support and escalate feedback to internal stakeholders
What you bring
Bachelor's degree in Marketing, Economics, Business, Finance, or related discipline
3+ years of experience in a fast-paced, analytical, and client-facing role in media/ advertising
A working technical knowledge of digital marketing, media and/or publishing with an excitement to learn how to produce meaningful insights, counsel, and plan for our partners' business objectives
Experience with brand and/or digital marketing performance campaigns
Excellent verbal and written communication skills with experience in facilitation and influencing at executive leadership levels through building relationships
Strong track record of executing successful collaborations across internal and external teams, with the purpose of achieving both client and internal business goals
Demonstrated critical thinking with an ability to tackle unique programs and projects with a positive and problem-solving mindset
Resourcefulness in maneuvering through a large company while working in a nimble and fast paced environment - ability to adapt and thrive in any business situation
Hybrid
We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.
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About Us
Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.