Associate Manager, Audience Insights, Triangle Retail Media

About Triangle Retail Media

Are you looking for a career-defining opportunity to work for one of the fastest-growing Retail Media Networks in Canada? You've arrived at just the right place! At Triangle Retail Media (TRM) we put the customer first in everything we do. We use data-driven insights about customer preferences, behaviour, purchase trends, and media consumption to deliver highly-effective, customized marketing solutions for brand marketers and media agencies alike.

At the core of our Retail Media offering is the Triangle Loyalty program, which boasts over 11 million active members, allowing us to deeply understand our customers, personalize our strategies, and measure the impact of paid advertising on brand metrics and sales across all of Canadian Tire Corporation's retail banners. We are looking for high-achievers with a builder's mindset - individuals who can support the business in multiple areas, be mentally flexible and take pride in creating new process and solutions in an agile, entrepreneurial, exciting environment.

What You'll Do:

Triangle Retail Media is seeking a dynamic and detail-oriented Associate Manager, Audience Insights to join our Analytics team. This role is critical in driving data-driven decision-making and enhancing our audience engagement strategies. The ideal candidate will possess strong analytical skills and the ability to effectively communicate and collaborate with team members and leadership.

• Oversee audience team deliverables through Agile methodologies, ensuring timely completion of tasks and prompt resolution of any issues

• Provide robust analytics support to TRM's Account Management and Planning teams to enhance pitches for both new and existing brand clients

• Collaborate closely in defining precise audience segments and oversee the entire activation process

• Conduct thorough analyses to uncover key insights and opportunities for targeted audience engagement

• Build and maintain a comprehensive, accessible database that details current audience segments and their descriptions, ensuring all audience information is meticulously organized and readily available

• Enhance systems to capture audience metadata from various platforms and develop robust reporting capabilities to ensure comprehensive and accurate data analysis

• Provide ad-hoc analytics support to planning and account management teams whenever needed, ensuring timely and accurate insights

• Analyze and monitor campaign audience performance data to derive actionable insights and provide recommendations for optimization

• Collaborate with IT teams to successfully integrate audience management technologies, ensuring seamless functionality and alignment with overall business objectives

• Stay updated with industry trends and best practices in audience management and digital marketing.

What You Bring:

• Proficient in using AIQ (Action IQ), BigQuery, Vertex AI, KNIME, and Power BI for data analysis and business intelligence purposes.

• Familiar with digital ad platforms such as Meta, Google Ad Manager (GAM), and DV360, and capable of leveraging them for effective advertising strategies.

• Experienced in writing complex SQL queries and utilizing various data visualization tools to derive meaningful insights from data sets.

• Holds a Bachelor's degree in Data Science, Mathematics, Statistics, Computer Science, or a related field; possessing a Master's degree is considered a plus.

• Google Cloud or AWS certifications are advantageous and demonstrate expertise in cloud computing environments.

• Exhibit strong collaboration and leadership skills within team environments, ensuring smooth project execution and team cohesion.

• Possess excellent analytical and problem-solving abilities, capable of identifying issues and developing effective solutions.

• Demonstrate strong written and verbal communication skills, enabling clear and concise information sharing with both technical and non-technical stakeholders.

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

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About Us

Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.