Associate Manager, Media Planning & Strategy
About Triangle Retail Media
Are you looking for a career-defining opportunity to work for one of the fastest-growing Retail Media Networks in Canada? You've arrived at just the right place! At Triangle Retail Media (TRM) we put the customer first in everything we do. We use data-driven insights about customer preferences, behaviour, purchase trends, and media consumption to deliver highly-effective, customized marketing solutions for brand marketers and media agencies alike.
At the core of our Retail Media offering is the Triangle Loyalty program, which boasts over 11 million active members, allowing us to deeply understand our customers, personalize our strategies, and measure the impact of paid advertising on brand metrics and sales across all of Canadian Tire Corporation's retail banners. We are looking for high-achievers with a builder's mindset - individuals who can support the business in multiple areas, be mentally flexible and take pride in creating new process and solutions in an agile, entrepreneurial, exciting environment.
What You'll Do
The Associate Manager of Planning & Strategy, Triangle Retail Media, will be responsible for planning and integrating successful media campaigns, along with delivering insights to inform targeting strategy, media mix, performance, and flighting. You will make an impact by:
Utilizing sales & onsite performance data, client knowledge, and media expertise to develop campaign recommendations for clients that consists of budget allocation across ad products, building custom audiences, and flighting strategy
Creating and maintaining media plans, blocking charts, work back schedules, budget summaries, plan delivery and post campaign performance reports
Engaging in direct conversations with key media partners to build and manage TRM's advertising solutions within the media marketplace
Collaborating closely with sales team to help develop & streamline processes to quickly deliver and present media plans (e.g., audience sizing, inventory availability) and marketing solutions to achieve measurable business results for assigned portfolio
Working closely with internal cross-functional stakeholders to ensure proper tagging and set up of all campaigns to allow for accurate data capture and campaign analytics across our suite of solutions
Monitoring the latest trends in media, including channels, advertising formats and technologies to improve campaign performance for clients
Championing a customer-focused culture and developing strategy and outreach plans for underserved / in-active clients
Staying ahead of the curve by constantly identifying and evaluating new marketing solutions in the form of, but not limited to media buying platforms and new partner & content opportunities that can integrate seamlessly into driving outcomes for your portfolio of accounts
What you bring
Bachelor's degree in marketing, business, economics, operations, or a related discipline
5+ years of experience in a strategy/ planning role in media / advertising at agency/ client side
A working technical knowledge of media buying/ ad serving with an excitement to learn how to produce meaningful insights, counsel, and plan for our partners' business objectives
Experience in demand side platforms (DV360, GDN, Facebook, etc.) as well as with media planning and website analytics tools (e.g., Google Analytics, Facebook Business Manager, etc.)
History of creating high ROI media plans and targeting recommendations
Experience with Retail Media Networks (planning and buying) is an asset
Critical thinking skills with an ability to tackle unique projects with a positive and problem-solving mindset
Excellent verbal and written communication skills with experience in facilitation and influencing executive leadership levels through building relationships
Demonstrated strategic and analytical approach, with the ability to navigate ambiguity and manage multiple priorities
#LI-RM1
Hybrid
We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.
About Us
Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.