Manager, Loyalty

Job Type: Full Time
Function: Marketing
Address: 160 Bloor Street East, 11th Floor, Toronto, ON
Working Model: Hybrid

At Sephora Canada, we're passionate about finding and sharing beauty in the world. Our constant innovation, our ability to see and lead trends, and our focus on providing an outstanding customer experience make us the most-loved beauty community and top of mind for every Canadian. We find beauty in our communities, in our differences, our experiences, and in the spirit of our employees.

ABOUT THE ROLE:

Reporting to the Senior Manager, Loyalty, Promotions & Sampling, your primary focus will be managing and executing the Beauty Insider Program within Canada, with an emphasis on marketing campaigns and promotions that engage and delight our Beauty Insider clients.

Managing the Beauty Insider program requires strategic planning, forecasting, and collaboration with teams across sampling, inventory, production, email, site, analytics, and brand marketing. You will oversee the execution of loyalty programs and lead efforts to manage the redemption of offers, perks, and rewards. Additionally, you will support client engagement and program growth in coordination with our US counterparts.

You have a solid understanding of marketing campaigns and promotions, experience managing multiple projects in a fast-paced environment, and enjoy building strong professional relationships with colleagues to drive mutual success.

Join us and be a key player in taking the Beauty Insider Program to new heights!

WHAT YOU'LL DO:

• Optimize client engagement with the Beauty Insider benefits by managing programs, promotions, and campaigns, both in-store and online
• Create and execute events to reward loyal clients, inspire tier aspiration, and boost program visibility
• Extract data, conduct analysis, and provide recommendations for campaign and program optimizations
• Define success measures and KPIs to monitor program performance
• Own program mechanics and constructs in partnership with US counterparts
• Lead the creative development process for Canada, including:
  • Ensuring creative is in strategy
  • Working with cross-functional partners on strategy for marketing assets
  • Working with Assistant Marketing Manager to QA marketing assets and execute flawlessly
• Oversee creative development for Canada, ensuring all marketing assets are on strategy and flawlessly executed
• Collaborate with the tech team on projects and program enhancements
• Inspire and develop your direct report
• Serve as the expert and thought-leader for Beauty Insider campaigns and promotions, engaging with cross-functional teams including social, mobile, site, email, production, inventory, brand marketing, events, PR, finance, and store communications
• Collaborate closely with US-based partners, with flexibility to accommodate Pacific Standard Time (PST) as needed

WHAT YOU'LL BRING:

• 5+ years of experience in marketing, advertising, or loyalty; beauty retail experience preferred
• Proven experience in leading impactful campaigns, with strong skills in project management and cross-functional team leadership within marketing
• You give meaning to data - gathering and interpreting data and trends to make business recommendations
• You are tech-savvy and proficient in Microsoft Office Applications, Monday.com, Tableau, and Adobe Analytics
• You love solving problems creatively and are confident in dealing with ambiguous situations
• You are adaptable, thrive in a fast-paced environment, and relish in working collaboratively with cross-functional partners to drive shared success
• You're a creative visionary dedicated to crafting and delivering exceptional client experiences
• Great at expressing yourself clearly and creatively, in writing, conversation, and presentations

WHY YOU'LL LOVE WORKING HERE:

• You'll be part of a unique culture and family of passionate and inspiring individuals.
• You'll work alongside the best talent in the industry - people you'll be proud to work with.
• You'll have access to the global community of luxury group LVMH (Louis Vuitton Moët Hennessy) for endless career opportunities.
• You'll have the opportunity to support causes through our Gift of Giving Program (matched donations through Benevity), donations of funds for volunteer time and offering and much more.
• Benefits you can mix and match, depending on your needs.
• Employee Assistance Program services for those times you need extra support.
• Access to our Well-Being@Sephora program to support your mental, financial, physical, and social well-being
• Holidays, time off, Summer Friday hours and flexibility to support work-life balance.
• And of course, there's our incredible swag - free product gifts throughout the year and tons of discounts with our brand partners.

Sephora Canada strongly believes in equal opportunity when it comes to employment and advancement. Our goal is to be inclusive, diverse, and representative of the communities where we work while creating an environment where every person can belong, grow, and build a beautiful career. This commitment applies to all candidates and employees regardless of race, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, age, and/or any other diversity dimensions. Requests for accommodation due to a disability (visible or otherwise), other protected characteristics or other reasonable circumstances can be made at any stage of the recruitment process and during employment by contacting our People team.