Product Owner, Data, Audiences and Measurement, Triangle Retail Media
About Triangle Retail Media
Are you looking for a career-defining opportunity to work for one of the fastest-growing Retail Media Networks in Canada? You've arrived at just the right place! At Triangle Retail Media (TRM) we put the customer first in everything we do. We use data-driven insights about customer preferences, behaviour, purchase trends, and media consumption to deliver highly-effective, customized marketing solutions for brand marketers and media agencies alike.
At the core of our Retail Media offering is the Triangle Loyalty program, which boasts over 11 million active members, allowing us to deeply understand our customers, personalize our strategies, and measure the impact of paid advertising on brand metrics and sales across all of Canadian Tire Corporation's retail banners. We are looking for high-achievers with a builder's mindset - individuals who can support the business in multiple areas, be mentally flexible and take pride in creating new process and solutions in an agile, entrepreneurial, exciting environment.
What You'll Do:
The Data Product Manager, Triangle Retail Media, will be responsible for steering the growth of Canadian Tire's retail media network through the expansion of critical data integration with 3rdparty digital advertising platforms, customer data platforms, data measurement suites with visualization and dashboards capabilities.
This role requires a data product leader with a deep understanding of digital advertising technologies (Ad Tech), a proven track record in digital product management and experience with data integration into various platforms used within the digital advertising industry.
The successful candidate will collaborate with cross-functional teams, engage with third-party vendor, oversee data integration between several systems, lead a data engineering Agile delivery squad, maintain an evolving product roadmap to ensure our data solutions stay ahead of industry trends and fully meet stakeholder needs.
The Data Product Manager will be responsible for overseeing the integration of data into various platforms, including CRM tools, social ad platforms, and data visualization suites. This role involves collaborating with cross-functional teams to ensure seamless data integration, developing product strategies, and generating actionable insights to drive business growth.
Data Integration: Manage the integration of advertising-related data from various sources into CRM tools, social ad platforms, and data visualization suites.
Product Strategy: Develop and implement data product strategies and roadmaps to enhance retail media capabilities.
Cross-Functional Collaboration: Work closely with engineering, marketing, sales, and data teams to ensure successful product launches and performance.
Performance Monitoring: Monitor data product performance and make data-driven recommendations for improvements.
Reporting and Analytics: Create and manage data reporting suites to provide actionable insights and support decision-making.
Customer Feedback: Gather and analyze customer feedback to identify areas for product enhancement.
Market Research: Conduct market research to identify customer data needs and trends, translating this information into product features and design.
What You Bring:
Bachelor's degree in marketing, Business Administration, Computer Science or related field; MBA or advanced degree preferred.
Proven experience (5+ years) in product management within digital media advertising or related fields.
Strong understanding of ad platforms and technologies such as DSPs (Demand-Side Platforms), SSPs (Supply-Side Platforms), DMPs (Data Management Platforms), clean rooms.
Strong understanding and experience with leading data visualization platforms including Domo, PowerBI, Google and Adobe.
Exceptional communication skills with the ability to present complex ideas clearly and persuasively.
Demonstrated ability to make data-driven decisions based on market research, competitive analysis, and performance metrics.
Experience managing cross-functional relationships and leading projects from inception through completion.
Ability to thrive in a fast-paced environment with changing priorities.
Hybrid
We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.
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About Us
Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.