In-store Brand & Experience Specialist

Are you passionate about creating memorable in-store experiences that embody brand identity? As an In-Store Brand & Experience Specialist, you will play a pivotal role in ensuring our retail spaces are vibrant, engaging, and aligned with our brand values. From managing sensory branding to planning innovative events and activations, this position combines branding, customer experience, event planning, and PR coordination.

You'll oversee every aspect of the customer journey, ensuring that each in-store touchpoint reflects our brand identity and creates a meaningful, immersive experience for our customers.

Key Responsibilities

In-Store Branding:

• Ensure consistency across all visual and sensory elements, from signage and displays to music, lighting, and scent.

• Collaborate with design and merchandising teams to maintain an on-brand store environment.

Customer Experience:

• Design and optimize the in-store customer journey to ensure it's engaging, seamless, and aligned with the brand.

• Continuously enhance store flow and sensory branding elements.

Events & Activations:

• Plan and execute in-store events and activations that attract and engage the target audience.

• Develop creative strategies to increase foot traffic and customer interaction through memorable experiences.

Foot Traffic & Acquisition:

• Create and implement strategies to attract new customers, including seasonal promotions, partnerships, and incentives.

• Utilize in-store touchpoints, such as QR codes and tablets, to encourage newsletter sign-ups and enhance customer engagement.

PR & Coordination:

• Manage PR efforts for in-store events, ensuring effective communication of the brand's message to media and the public.

• Collaborate with Creative and Marketing teams to align in-store activities with broader campaigns.

Campaign Strategy:

• Actively participate in campaign development, ensuring alignment of in-store branding and promotions with overarching brand strategies.

Required Qualifications & Skills

Education

• Bachelor's degree in Marketing, Branding, Retail Management, or a related field.

Experience:

• Minimum 3-5 years of experience in branding, retail experience management, event planning, or a related role.

• Experience in retail or a similar customer-facing environment is highly preferred.

Skills:

• Strong understanding of sensory branding and retail layout design principles.

• Exceptional organizational and project management skills, with the ability to manage multiple initiatives simultaneously.

• Proven ability to plan and execute events and activations.

• Strong communication skills and experience working with cross-functional teams.

• Creative mindset with a focus on problem-solving and customer-centric design.

Technical Proficiency:

• Familiarity with design tools (e.g., Adobe Creative Suite) and marketing platforms is a plus.

• Knowledge of data-driven decision-making tools to analyze event performance and foot traffic.

• Available for in-store visits

What We Offer:

• Family-Oriented Culture: Be part of a supportive, collaborative team.
• Hybrid Work: Enjoy a flexible schedule between home and office.
• Career Growth: We promote from within whenever possible.
• Exclusive Discounts: Get amazing deals on all of our fabulous merchandise.
• Comprehensive Benefits: Group insurance after just 6 months.
• Convenient location: Easily accessible by bus with free parking on-site.

This is your opportunity to be part of a dynamic team where your creativity and expertise will directly shape the in-store experience. You'll have the chance to influence customer perception, create impactful events, and drive engagement in a fast-paced, collaborative environment.